Responsivle design an emerging trend in web design that allows you to create one website that adapts itself to any device - mobile, tablet and desktop. In 2012 desktop computer sales declined for the first time in 11 years. As computer sales slow mobile smartphones like iPhone and Android are on the rise along with a myriad of tablets. Customers are using these devices instead of their traditional desktop/laptop computer to visit websites.
In the past it's been common to create a separate mobile-only website with basic information and a scaled down, often different design. While this fills a need to have a mobile prescense it can be restrictive and often does not contain all of your site content. Even worse when certain content is added to a desktop site it must also be added separately to a mobile site. Another problem is if you create a mobile site for one device today how can you be sure it will work correctly on the plethora of devices customers currently have?
Responsive design takes a different approach. Instead of creating separate, smaller version of your content on a mobile site you create a single layout that responds fluidly at different sizes. A single site serves any phone, tablet or computer effortlessly. It does this by adapting itself to different sized screens.
Check out some examples of responsive design below. Resize the width of your browser to smaller sizes to see the responsives in action.
We're exciting to be working on responsive sites right now and will post more when they launch. Responsive design is the best method to reach all your customers - no matter what device they are on.
Update - we've just launched the new Chism Brothers website with a responsive design. Check it out on your computer, tablet and mobile device. It's amazing to see it in action.